Blue Apron is a meal kit delivery service that was founded in 2012. The company provides fresh ingredients and recipes to customers, allowing them to prepare meals at home. Blue Apron's retail products include meal kits, wine pairings, and kitchen utensils. The meal kits feature various cuisine options, accommodating different dietary preferences such as vegetarian, pescatarian, and wellness-focused meals. The company has also expanded its product range to include ready-to-cook meals and other convenience foods.
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